Two of my Minneapolis colleagues, Tom Menke and Nate Smith, run a development firm called The Urban Project www.theurbanproject.com. I know them through the Urban Land Institute’s Young Leaders Group, for those of us that are under age 35. They just opened their first new development model, a four-unit rowhome project in Minneapolis called E2 Homes. Built on a mitigated site, E2 Homes focuses on green development. The genius of their marketing is a simple diagram – part marketing, part education – that shows a cross-section of a typical unit and all the green features incorporated.

See the diagram here – E2 Homes Diagram

It is easy to read and understand, and is the sort of thing anyone doing green development should use for their marketing campaign.