Joe Urban | Sam Newberg, Urbanist

Creating Authenticity – Can it be Done?

Dateline: 8:08 pm September 18, 2013 Filed under:

How do developers create authenticity and community? It is a big question, and increasingly important, since apartment vacancy won’t remain below 3% forever and apartment developer/owners will have to find ways to set their buildings apart from the competition and keep occupancy healthy in the long run. Authenticity is one of many words used to describe great cities, including community, gritty, lively, and serendipity. In a January Financial Times essay, Edwin Heathcote says, “There is the thrill of serendipity, to wander from a tight, dark alley into a small square with a fountain.” This begs the question, can every developer create…