Joe Urban | Sam Newberg, Urbanist


Introducing Joe Urban

Dateline: 8:27 pm March 9, 2006 Filed under:

I often ask myself why I am in the real estate planning and development industry. Everyone asks it of his or her particular profession. What do I hope to achieve at the end of the day? I am not always sure. It isn’t the money (well, not only the money). It isn’t the ego, either. So what is it? I trace it back to 1994 in Madison, Wisconsin. Finals were over, and my first year of college was complete. After a celebratory dinner, I walked out on to State Street as dusk descended over the city. The lights of the…