Two of my Minneapolis colleagues, Tom Menke and Nate Smith, run a development firm called The Urban Project www.theurbanproject.com. I know them through the Urban Land Institute’s Young Leaders Group, for those of us that are under age 35. They just opened their first new development model, a four-unit rowhome project in Minneapolis called E2 Homes. Built on a mitigated site, E2 Homes focuses on green development. The genius of their marketing is a simple diagram – part marketing, part education – that shows a cross-section of a typical unit and all the green features incorporated.
See the diagram here – E2 Homes Diagram
It is easy to read and understand, and is the sort of thing anyone doing green development should use for their marketing campaign.
No comments yet.
Sorry, the comment form is closed at this time.